THE HOSPITALITY INDUSTRY AWARDS DIARIES

The hospitality industry awards Diaries

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Initially, marketing and advertising was concentrated throughout the 4P's (solution, value, location and marketing) which concentrated on organizations' internal concepts. The concept of integrated marketing communications was very first raised in 1993 by Don E. Schultz, who changed the 4P's concept into the 4C's model. The 4 areas incorporate shop

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